Villa Secrets Network Summary
By Nick Ray Ball 17th November 2016
“A Winner is a Dreamer, who Never Gives Up”
Nelson Mandela.
Welcome to Network.Villa Secrets, after 3 and a half years’ development, the website and web framework www.villasecrets.com is now close to completion. By January we shall perfect ‘VS Mobile,’ which will be the stand out mobile framework in both the real estate and travel industries.
This business plan is due for completion for philanthropist investors in Mid Jan 2017. As of 18th November 2016, the plan presentation on line is not complete, but it is a good approximation, particularly for the founding Cape Town Network.
Villa Secrets VS. Airbnb and other global vacation rental networks.
Instead of creating a database where property owners can advertise their villas without local grading, vetting, representation, hospitality, or concierge. The Villa Secrets model is to create such representation and a dedicated office, plus local websites in each location we feature. And charge but an extra 4% in commission.
We work on the premise that ‘given the systems,’ many owner run small companies will beat a single big company with staff same amount of personal who are paid by the hour!
We are creating a system which can offer the marketing, web development and software development that can only be afforded by big companies to small companies created as a partenr of the Villa Secrets Network. Working under the premise that someone who owns a company will be more committed that a paid by the hour employee.
What follows is the work in progress…
For which we have created video’s of four important points.
1. The Villa Secrets Web Framework / Website Template (3.11 minutes)
2. Company Structure, International Expansion and Experience Africa (3.24 minutes)
3. Villa secretes Magic Mandates (5.20)
4. Villa Secrets Cape Town Rentals Primary Network (5.32 minutes)
1. The Villa Secrets Web Framework / Website Template (3.11 minutes)
In this video we look at the Villa Secrets web framework also known as ‘S-Web.’ Designed to be a far simpler version of WordPress attached to many property and travel databases. So, we can create a great many template websites, ready for individual businesses to take over and add content to, then run as businesses.
The Villa Secrets web framework allows a web design novice (or in fact any child over 8 years old) to create a complete website in little time. After one has the content, creating a homepage like you see on Villa Secrets would take less than 20 minutes, creating individual villa pages including the impressive HTML5 image slider is also very simple and quick. It takes our designers about 3 hours to make this page in WordPress, the Villa Secrets version is equally as good looking, works better on mobile and as it connects to our database we can offer details, pricing availably and anything else we wish to display, this last point in my opinion is where WordPress really falls down as a serious framework to build a large (+500 pages) websites.
However S-Web goes further and will consct to as many PMS’s (Property Magement Systems) and GDS’s (Global Distribiution Systems) as posisble, providing a great many properties that can be booked on line, locally for each loactions we operate it. Once such connections have been created there will be no rival to our product, and S-World Villa Secrets will become disruptive. (It will disrupt the current marketpace)
2. Company Structure, International Expansion and Experience Africa (3.24 minutes)
“It Always Seems Impossible, Until it is Done”
Nelson Mandela.
This video presents a form of organogram, that describes the current consideration for the company Villa Secrets, how it creates a primary network of 4 companies in Cape Town and then expands both locally and abroad.
Please note a slight correction, I have now adjusted Villa Secrets Africa income to 15% of GP not 20% and added 10% to whoever signs a mandate. Albeit this point is still in flux.
90,000 web templates set up in 2020
It has been mentioned that the idea that we would be able to create 90,000 web templates in 2020 is a stretch of the imagination.
However, this is a genuine ambition and can be done, it all comes down to money, the costs are:
90,000 x $7 for the domains = $630,000
Then we need to assign one day for a standard programmer on $7,000 a year (the cost in India) to set up a domain on a server, create a new homepage and customise the portfolio databases, so creating one template website per day. As such creating 250 we templates per year for $7,000
To create 90,000 sites we would require 360 programmers at a cost of $ 2,520,000.
Add $100,000 for hosting and about $1,000,000 for management and other expenses and we see a figure of $4,250,000.
As soon as we either make this money, or find an investor or philanthropist we will do this. It’s not a matter of time, it’s a matter of money.
The whole point of S-World Villa Secrets is to do just this; this has been the plan since the first business plan in March 2011.
The quicker we get every possible location on line, the quicker the network will expand. Maybe it will take longer, maybe it would take less time, it’s all relative to our finances. If we were to receive a generous grant from the Zuckerberg or Gates foundations, we could create them next year.
Creating many web templates from a web framework is not a hard thing to do, there are 75 million WordPress sites. The hard part is connecting to all the property databases, if one wishes to look sceptically, it is in this connectivity where the uncertainty lies, especially as there is quite a lot of politics to consider. Note however that the way we are setting up the Villa Secrets network is to allow room for the big players to own shareholding in Villa Secrets which we hope will help us navigate the politics.
3. Villa secretes Magic Mandates (5.20)
In this video, we discuss the 12-point Villa Secrets Mandate plan, which has been written around the various articles found in the mandates section of the ‘VS CapeTown’ drop down menu.
Index & Video
1,000,000 Reasons to Sign a Villa Secrets Mandate
ZAR 1,000,000 marketing budget due diligence
Villa Secrets Sample Mandate
19 ways Villa Secrets will attract Sole Mandates
This presentation is the only part of Network.VIllaSecrets.com that we are currently using, it was created on 16th November and I had the opportunity to try it out that day and it suitably impressed. Indeed, the villa I sent it too has now referred the opportunity to their parent company in Germany who are interested in talking about our plans for German operations, such as www.kapstadtVillas.com, www.GermanyVillas.com and www.VillaSecrets.de. For which we are already creating a team.
I think any good salesperson/networker given the opportunity to present this plan will more likely than not gain the mandate. We will be appointing a hand-picked team of Villa Secrets ambassadors to present this opportunity alongside approaching property managers directly, all will receive 10% of the commissions from every booking made, this could add up to half a million Rand over a few years.
Note that the mandate will not belong to Villa Secretes, it will belong to a Villa Secrets Company such as www.CapeVillas.com, www.Cape-Town-Luxury-Villas.com or VillasInCampsbay.com. Please note that for mandates that we guarantee between $20,000 and $80,000 in direct development and marketing we would ask for the first option for sale, when the owner wish to sell. This point is the primary reason Real Estate companies will be interested in Villa Secrets.
4. Villa Secrets Cape Town Rentals Primary Network (5.32 minutes)
This video is focused on this page Villa Secrets Cape Town Rentals Plan 5 on which one can download the spreadsheet we display.
In this video, we look at the business plan for (CTLV) www.Cape-Town-Luxury-Villas.com and www.VillasInCampsBay.com. We present the basic concept that if an OTA (Online Travel Agent) can afford to spend over 50% of its gross profit on marketing then by the 3rd or 4th year it will create a lot of profit. Especially when this marketing and development spending is done on a disruptive start up.
Disruptive is where something takes a lot longer to initially create a product, but when it comes to fruition it is so effective that it disrupts the marketplace.
We experienced this first hand in between 2002 and 2010 where the superior www.CapeVillas.com website, virtual tours and property management systems became the market leader. Only to fall back after development of the website stopped in 2006 and by 2011 its competitors had caught up. Albeit in Cape Villas wake came the most competitive villas location on the planet. As a measure of this claim, know that the most expensive location to advertise a villa on Google AdWords is Cape Town, despite property value being ten times less that US & European equivalents.
Since 2011 we have been working on our next generation product Villa Secrets and a business plan that will once again disrupt the market, but this time not just in Cape Town but across the entire planet.
The potential disruption in Cape town is presented in my article on Cape Town Markets share 2016 and 2020
This video features the following links
Cape Town Luxury Villas.com
Villa Secrets Cape Town Rentals Plan 4
Villa Secrets Cape Town Rentals Plan 5 (the current plan)
Other Sections of the website
“Tread Softly, Breathe Peacefully, Laugh Hysterically.”
Nelson Mandela
Villa Secrets Real Estate Network
Also found in the Network.VillaSecrets ‘VS Cape Town’ dropdown menu, is an older article on Real Estate companies, which is a very important component, as we believe our best way to initially expand internationally is via High End Estate Agencies excited via the mandate initiative.
Villa Secrets Real Estate Network
VS Africa > S-World Experience Africa
A fantastic story of our initiative to create a version of Villa Secrets for the Safari Industry and for safari lodges create a product that is far superior to their current systems, not least of which is to make them all websites that are superior to the current market leaders.
Alongside the systems and website will be our attempts to create hundreds of tour operator sites and buy into or make partnerships with booking systems to create the ultimate Safari product that will make a lot more that a 16% improvement in turnover.
Our product will be free of royalties, but each safari mush donate 12.5% of turnover to the fight against poaching. If we got half the safaris on boards, this would create more money per year for this cause, than is collected from all other sources. We call this a ‘Progressive Charity’ initially inspired in 2011 by the reasoning for The Bill and Melinda Gates Foundation. This point is expanded upon in great detail in the 2011 to 2013 works S-World & Amerian Butterfly.
The Total Financial, Businesses & Marketing System
The TFBMS (Total Financial, Businesses & Marketing System) section has two ‘must read’ articles on the system we are developing to improve efficient throughout the network.
The system design is currently split into two components
Total Marketing System
Total Financial & Business System
Collectively these documents present over 40 separate points where efficiently can be improved or more money can be made. Currently we are cherry picking the best ideas and testing.
One can see prior detail and many hours of video about these systems on this page
M-Systems
This page presents the first 6 of 16 systems that create what I have labelled M-Systems, an advanced software framework based on M Theory. I am about to start a 7-day break from Villa Secrets to complete this section of the website.
S-Wold & American Butterfly
Finally we go back to the begging of this business plan, written in disruptive macroeconomics, started in Feb 2011 completed to a point in May 2013. At which point a SWOT analysis showed the lack of a porotype as being a big weakness. So, work on the theory stopped and work on the development the Villa Secrets web framework began and now 40 months later the prototype is looking good.
Be warned this section of the presentation is both spiritual and involves big, big thinking. If one though the idea of creating 100,000 web templates was large, then hold on to your hat, S-World American Butterfly is a great deal bigger still. It describes not one of but ‘The Global Distribution System,’ created by entangling Chaos Theory with the mathematics of The Theory of Everything, then reverse engineering it as extreme macroeconomics.
