Index and Summary

Villa Secrets Business Development & Software Framework
For Cape Town Luxury Villas.com

By Nick Ray Ball 14th March 2016

Presented in meticulous detail over 19 pages, including many videos on specifics. However for speedy reading each page has as a headline and a short description, as seen below.

• Nick Ray Ball – From CEO to Systems Architect

  Born in Belgravia London in 1971, Studied Photography but worked as a Cubase programmer until 1999 when he visited Cape Town, bought an apartment, villa and decided to swop fields to Web Design & Development.

  Nick has since gained Experience in: System Architecture, Villa Rentals & Marketing, alongside creating a stellar network hypothesis. The combination of all his skills make him uniquely qualified to build a next generation software system for the Vacation Rental industry.

  1. Systems Architect – Nick Ray Ball – 34 Years of Code
     First programmed code at age 11. Developed the world’s first Virtual Tour in action script in 2002. Started the Villa Secrets Network – Software Framework in 2011.
  2. Nick Ray Ball – Villa Adventures
     Founded Cape Villas.com in 2000, which became the market leader up to 2010. Released Cape Town Luxury Villas.com in 2014. Coming soon Villa Secrets.com V2.
  3. Nick Ray Ball – Marketing & Branding
     First mastered SEO in 2001, PPC Marketing in 2002, Affiliate Marketing in 2005, Content Marketing in 2008 & Branding in 2009. Now all are used collectively.
  4. Nick Ray Ball – String Theory, Networks and Networking
     String Theory, Chaos Theory, The Higgs Boson and The Theory of Everything, explained as ‘strings of companies, given power by the S-World/Villa Secrets Network.’

• Cape Town Luxury Villas.com

  In March 2013, work started on the VS Software Framework, rebuilding CapeVillas.com as Cape Town Luxury Villas.com, successfully launching in April 2014

  1. Asset Value of the Cape Town Luxury Villas Website and Supporting Systems
     Web development which took 1,673 hours and is valued at $95,000. The portfolio, supporting technologies and organic search engine position is valued at $94,000
  2. Financials & Management Accounts
     In 2015 Cape Town Luxury Villas recorded an income of $650,000 with Share Holder profit for 2 directors of $72,000. So far 2016 figures significantly better
  3. 10 advantages for Members of the Villa Secrets Network
     Villa Secrets exists to promote and improve the businesses within its network. It currently operates in a non-profit capacity, dedicating all income to development.
  4. 10 Points to Consider when Selling a Business.
     To raise capital for software development, Villa Secrets is considering selling CTLV. This page looks at considerations by Aldes Atlantic Business Brokers.
  5. 10 Ways to maximise the Value of your Business.
     More considerations from Aldes Atlantic, highlight the continued access to the Villa Secrets Network’s Software Framework, after sale, as a unique advantage.
  6. Strategic Growth Plan for Cape Town Luxury Villas
     Considers content marketing, mandates, networking and the benefits of using the future Villa Secrets software, which increase profit by 400% in three years
  7. Pricing and Valuations for Cape Town Luxury Villas.com
     Using 4 different methods, the average valuation including assets is $700,000. The for-sale price, is offers over $230,000 plus same, for future VSF software updates.

• Villa Secrets Systems & Software Framework

  Pictured above we see ‘The PQS’ the S-World Network system core. We are currently working on the first component, the VSF Software, the Villa Secrets Software Framework.

  1. Magic Keywords: ‘White Hat’ SEO Software
     Due to ‘Magic Keywords’ software, despite having no links or local SEO, CTLV gets considerable traffic from long keyword searches, bringing in 25% of enquiries.
  2. Villa Secrets JQuery Mobile Website
     b. Stunning mobile website that looks and functions like an App, created on the words most stable mobile platform. 75% complete. Cost for adding to CTLV is $8,700.
  3. Magic Menus, Intelligent XML Sitemaps & CMS Logic™
     New system to improve product ordering and display, incorporates a next generation XML Sitemap. Programmed using a system unique to Villa Secrets ‘CMS Logic™.’
  4. The Divergent CRM & Marketing Platform
     Presenting over four hours of Video on the plans on for multi-purpose marketing and efficiency software, the Divergent CRM, the future in Consumer Relationship Management
  5. Development Cost of the Divergent CRM & VSF Software
     Considers a spreadsheet that shows 93 different components increase profits by 400% over three years. Estimated cost is $3,000,000 (62,000 development hours.)
  6. Cost of VSF Software & Updates for Cape Town Luxury Villas
     The VSF Software: Magic Menus, VS Mobile, the Divergent CRM & PMS API’s will cost $229,000 (8% of its development cost). Paid over three years after deployment.