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From CEO to Systems Architect

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Nick Ray Ball - From CEO to Systems Architect

Nick Ray Ball – From CEO to System Architect.

By Krissy Cabrera 11th March 2016

Born in Belgravia, London in 1971, worked as a programmer and web designer until 2002, when he became CEO and marketer of Cape Villas.com. In 2011 Nick Ray retired to focus full time on the design for Software & Systems that would improve the business.

The combination of his experiences make him uniquely qualified to build a next generation software system for the Vacation Rental industry.

Nick Ray Ball was Born in Belgravia, London in 1971, worked as a Cubase  programmer until 1999 when he swooped to Web Design & Development. Nick Ray has Experience in: System Architecture, Villa Rentals & Marketing, alongside creating a stellar network hypothesis.

Nick Ray Ball – Marketing & Branding

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Nick-Ray-Ball

Nick Ray Ball – Marketing & Branding

By Krissy Cabrera 12th March 2016

First mastered SEO in 2001,  PPC Advertising in 2002, Affiliate Marketing in 2005, Content Marketing in 2008 & Branding in 2009. Now all are used collectively.

To date the most financially successful marketing endeavour undertaken has been the creation on Cape Town Luxury Villas.com. Cape Villas made a greater income, but this was created over time within a high service cost model. On the Other Hand, Cape Town Luxury Villas.com (on its second release) was instantly successful and had a far more economic model.

Since 2009 Nick Ray Ball has focused on complex marketing strategies, entangling such strategies into the design of the S-World and Villa Secrets Network.

The marketing behind Cape Town Luxury Villas.com was SEO (Search Engine Optimization) & SEM (Search Engine Marketing) and PPC Marketing in the form of Google AdWords. Of which SEO & SEM accounts for 25% of enquiries and PPC accounts for 65%