Archive for category: The Secret

Chapter 21. Prestige & Jet Set Marketing

Prestige marketing sees properties in lifestyle magazines & our coffee table book, broadcast quality videos & luxury brand association made into a ‘real estate agents’ packs,’ so turning rental mandate into sales mandates. Jet Set marketing brings more jet set buyers to our locations.

Chapter 19a. Luxury Villa Rental Agencies (Primary Network Opportunity)

Now for the product itself, the Primary Network bundled solution: 9 gorgeous agency websites
(50% of which will eventually be owned by key staff and directors), a mandates initiative that can provide over 50 mandates opportunities per year, and the 81 TBS™ systems.

Chapter 19b. Luxury Villa Rental Agencies – Scenario 7 – Phase 1

Scenario 7 is a financial forecast with over 1000 variables. For each variable, we either use real world values from our 15 years’ experience in the field; lowball estimates for theoretical income or a higher than expected cost for theoretical expenses. Always seeking to under estimate and over deliver. For instance, in phase 1 (which we wish to complete by 2019) we cautiously estimate only 6 mandates from the 50 opportunities, whereas in reality we should expect about 25.

Phase 1 is to make R10million / $750,000 in commission (Gross Profit) within a year, we desire to achieve this in 2018. However, because phase 1 is all about getting to phase 2, we recommend all of the 25% profit that is forecasted be used as profit share incentives and for prestige marketing.

Chapter 19c. Scenario 7 – Phase 2

Phase 2 continues the under promise over deliver formula of phase 1, and adds only 6 mandates a year to create 12 mandates by the end of 2019. This, plus the 9 agency websites and the TBS™ software, plus the human power of the 8 or more directors who own equity in the agency websites pushing as hard as they can to unlock their potential; creates an extremely prestigious primary network that at the latest count generates R14million / $1.1million discretionary cash flow. Fifty percent of which returns $550,000 to the primary network investors each year. This includes all pre-corporation-tax expenses including the ongoing +/- 2.5% of turnover development contribution, which Villa Secrets Ltd. receives.

Chapter 17. Content Marketing & SEO

Fuelled by S-Web CDS™ and our content team, content marketing is the only link building SEO strategy Google advocates: Create well written & visually superb content. Syndicate it and wait for the doorbell to ring. Plus, clients are more likely to buy in the first place if products look superior.

Chapter 15. Marketing, SEM & Advertising

As the TBS™ is designed to increase enquiries received from adverting efforts and bookings made from enquiries, all the advertising is more effective. Complete domination of Google AdWords and other SEM (search engine marketing) opertunities is just the beginning.