real-estate-systems-and-wins

Chapter 22. Real Estate Systems and Wins

In Cape Town we strategize that in 2020 rental mandates turned into sales will generate 12 new sales, which would increase the number of luxury villas sold by a leading estate agency by 70%. However, if we deliver on our Jet Set marketing initiatives, sales could be a lot more…

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prestige-and-jet-set-marketing

Chapter 21. Prestige & Jet Set Marketing

Prestige marketing sees properties in lifestyle magazines & our coffee table book, broadcast quality videos & luxury brand association made into a ‘real estate agents’ packs,’ so turning rental mandate into sales mandates. Jet Set marketing brings more jet set buyers to our locations.

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price-and-value

Chapter 20. Price and Value

There is no way one could make the systems design, all the websites, and all the phase one software fully complete for under $10 million. However, this opportunity costs just $168,000. A $42,000 deposit with the balance paid relative to systems completed and websites delivered over 16 months.

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villa-rental-agencies-scenario-7

Chapter 19a. Luxury Villa Rental Agencies (Primary Network Opportunity)

Now for the product itself, the Primary Network bundled solution: 9 gorgeous agency websites
(50% of which will eventually be owned by key staff and directors), a mandates initiative that can provide over 50 mandates opportunities per year, and the 81 TBS™ systems.

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Chapter 19b. Luxury Villa Rental Agencies – Scenario 7 – Phase 1

Scenario 7 is a financial forecast with over 1000 variables. For each variable, we either use real world values from our 15 years’ experience in the field; lowball estimates for theoretical income or a higher than expected cost for theoretical expenses. Always seeking to under estimate and over deliver. For instance, in phase 1 (which we wish to complete by 2019) we cautiously estimate only 6 mandates from the 50 opportunities, whereas in reality we should expect about 25.

Phase 1 is to make R10million / $750,000 in commission (Gross Profit) within a year, we desire to achieve this in 2018. However, because phase 1 is all about getting to phase 2, we recommend all of the 25% profit that is forecasted be used as profit share incentives and for prestige marketing.

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Chapter 19c. Scenario 7 – Phase 2

Phase 2 continues the under promise over deliver formula of phase 1, and adds only 6 mandates a year to create 12 mandates by the end of 2019. This, plus the 9 agency websites and the TBS™ software, plus the human power of the 8 or more directors who own equity in the agency websites pushing as hard as they can to unlock their potential; creates an extremely prestigious primary network that at the latest count generates R14million / $1.1million discretionary cash flow. Fifty percent of which returns $550,000 to the primary network investors each year. This includes all pre-corporation-tax expenses including the ongoing +/- 2.5% of turnover development contribution, which Villa Secrets Ltd. receives.

 

s-world-publishing

Chapter 18. S-World Publishing

Following on the heels of our last Condé Nast distributed publication, Villa Secrets is moving from magazine to Coffee Table Book; featuring multi-leg exclusive use luxury vacation experiences, architect profiles, private islands, and luxury brands product placed within the properties.

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content-marketing-and-seo

Chapter 17. Content Marketing & SEO

Fuelled by S-Web CDS™ and our content team, content marketing is the only link building SEO strategy Google advocates: Create well written & visually superb content. Syndicate it and wait for the doorbell to ring. Plus, clients are more likely to buy in the first place if products look superior.

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seo-framework

Chapter 16. SEO – Search Engine Optimization

With over 5000 views from just a single photo from Google’s (free) search, Villa Secrets.com and other S-Web products have all the makings of a great SEO product. S-Web is a long-term strategy building for the future, working strictly within Google’s ‘create great content’ links SEO guidelines.

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marketing-sem-and-advertising

Chapter 15. Marketing, SEM & Advertising

As the TBS™ is designed to increase enquiries received from adverting efforts and bookings made from enquiries, all the advertising is more effective. Complete domination of Google AdWords and other SEM (search engine marketing) opertunities is just the beginning.

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the-tbs-total-business-systems

Chapter 14. S-World TBS™ – Total Business Systems

An itemised collection of all 81 systems under one roof, giving each Villa Secrets company equivalent or better systems vs. the big boys. Allowing stakeholders to focus on their strengths, realize their potential while avoiding problems & landmines. Greatly increases ROI from adverting.

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call-centres-live-chat-and-content-writing

Chapter 13. Call Centre, Live Chat & Content Marketing

The multilingual Villa Secrets call centre, powered by the CRM-Ai, recruits great writers who are not afraid to sell. Who, when not answering calls or on live chat, can create increasingly more content from the CDS™ to distribute. Starting simply and in time moving to 24/7 365 days a year.

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